Area Sales Manager

A. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned territory
• Identify and develop new markets, customers, and distribution channels
• Implement sales strategies aligned with business objectives

B. Distribution Management

• Appoint and manage distributors, dealers, and channel partners
• Ensure effective coverage, stock availability, and market penetration
• Monitor distributor performance and ensure target achievement 

C. Market Expansion & Strategy

• Develop and execute territory-level business plans
• Conduct market intelligence (pricing, competitor activity, product positioning)
• Support new product launches and expansion initiatives

D. Customer Relationship Management

• Build and maintain strong relationships with dealers, fleet owners, and key customers
• Address customer concerns and ensure high satisfaction levels
• Gather feedback and provide inputs for product/service improvement

E. Sales Operations & Reporting

• Monitor sales performance, collections, and receivables
• Maintain MIS reports on sales, stock, and market activities
• Ensure compliance with company policies and processes

F. Promotional & Branding Activities

• Plan and execute promotional campaigns, dealer meets, and marketing activities
• Drive brand visibility and market share expansion.

3. Key Performance Indicators (KPIs)

• Sales target achievement (%)
• Market share growth
• Distributor network expansion
• Collection efficiency
• Customer satisfaction